Thursday 27 November 2014

Textual Analysis - Being As An Ocean

Band- Being as an ocean
Song- The hardest part
Genre- melodic hard-core

The camera movements are all hand held this gives a sense that you are there watching the video in person. This gives it a more personal feel and feels like the viewer is involved.
the lighting is very high key. this is because there are two work lights placed at the back of the room. this gives harsh shadows due to the backlight effect. This is very stereotypical for this type of music video genre. the light has a high kelvin temperature this means that it gives out a very warm tone. this can be compensated for by changing the white balance. However the director/camera operator wanted to leave in the warm tones. this goes with the deep meaningful lyrics talking about lost girlfriends.
The mese-en scene is very clever in this video as it is not necessarily very obvious. the first thing is the room that they are in. it looks like a hotel room. This has inter textual links with the lyrics. This is because the song is about splitting up and letting go. So this could mean that he has moved out letting her have the house and he has moved out and is living in a hotel at the moment. Another thing that is very important in the hard-core scene is what bands you listen to and support.Goodwin's conventions of a music video would apply to because the lead singer has a Joyce manner t-shirt. This is emphasised by the use of a prime lens. this is a fixed focal length lens like a 35mm or a 50mm. These lenses have a large aperture of around f1.8. This large aperture creates a really small depth of field. the depth of field is the size of the area that is in focus. So the small depth of field emphasises certain aspects which are in focus putting the rest of the frame out of focus. 

Goodwin's conventions of a music video would apply to this also as it emphasises other things like piercings, tattoos and hair styles. This makes the band appear cool to the target audience. This is the desired meaning however in Stuart Hall's Reception theory there is the intended outcome and one that was not desired. for example the desired outcome is that people look at the video and at the lead singer and think yeah he looks cool. However some people may have an opposing view. This will usually be a bad view upon the person. for example some people will watch the same music video and think the singer looks stupid with his tattoos and piercings.





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Thursday 20 November 2014

'Copyright Infringement' Role Play

I filmed and edited my class doing a role-play acting out what happens in court around a 'Copyright Infringement' case.

To film the role-play, I set up two cameras. I had one of the camera positioned stationary, it was set up to be pointing at the stand. I used a large aperture of f1.8 to create shallow depth of field to isolate the person in the stand. This gets rid of the clutter in the shot making the person stand out. The other camera I hand held walking around the room getting shots of the jury and the judge. for the sound I used it all from the stationary camera.

There are two reasons for this, first of all the microphone was better in that camera so the sound would be constantly good quality. The second reason is that if I flicked from one microphone to the other the direction of sound would constantly be changing distracting the audience from the meaning behind the video.

When it came to editing I had to do lip syncing as the footage from the mobile camera I wasn't using the sound so had to overlay the footage and ensuring that the sound fitted the video.

I had to flick between the two shots to ensure that the person talking was on the camera. this meant cutting the correct part out of the static clip and inserting the correct part from the moveable shot. this was to maintain continuity.


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Thursday 13 November 2014

Media Theories - "The Male gaze"

Laura Mulvey wrote a book "visual Pleasure and Narrative Cinema" and in it she looked at the way women were represented, this was called "The male gaze theory". In the book she came up with 9 aspects on how the male gaze theory worked.

1. The representation of women as a sexual fantasy and from a heterosexual male point of view.
2. Scopophilia- the pleasure involved in looking at other peoples bodies.
3. Patriarchal society
4. Objectification of women
5. Active male and passive female
6. Men as controlling subjects
7. Women as an image
8. Men do the looking and women are there to be looked at
9. Needs of the male

In the genre however that I am focusing on "the male gaze" theory doesn't apply that often. This I would first of all say the genre is more about the music and the expression of the musicians rather than trying to sell albums.

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Music Video Regulations

Here is a video I edited which explains the process and reasons for music video Regulations.



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